Makovsky Enters India

Makovsky Enters India

by

Kevin Waddel

Makovsky + Company in Joint Venture with Concept Communication India

At a gathering of prominent India executives and other dignitaries including Mr. Richard Rothman, Chief, U.S. Commercial Service from the U.S. Consulate in Mumbai, Makovsky + Company president Ken Makovsky announced the formation of a strategic alliance with Concept Communication Ltd, India s leading independent communications agency.

Makovsky said, With over US$4 billion of Indian FDI flowing into the United States annually, it is imperative that Indian companies adopt a pro-active approach to developing cohesive communications programs in both countries. This strategic alliance establishes true ground level collaboration between our firms. Our clients interested in entering the Indian market stand to benefit greatly given the access to some of that country s finest communications professionals as a result of the formation of this alliance. We are pleased to partner with Concept Communication.

Vivek Suchanti, CMD, Concept Communication Ltd, added, Given the increasing growth of business through the Indo-US Corridor, we believe that our clients as well as those of Makovsky + Company will benefit greatly from the establishment of this alliance. Given the firm s intellectual strength and highly creative professionals, we believe that Makovsky + Company will add an important dimension to this strategic alliance. We look forward to a long and successful relationship with Makovsky + Company.

As part of the alliance, Concept plans to establish a dedicated India Desk in New York to manage the reputational and communications needs for both Indian multinational companies and US-based companies entering India.

The India Desk in New York is designed to work with:

1.North American-based Indian companies seeking to reinforce their reputation management programs

2.US companies seeking to enter India

3.Indian companies, listed in the US or contemplating a US listing, seeking investor relations services

4.Indian governmental programs such as the Incredible India campaign aimed at promoting collaboration with US businesses, trade and consumers

5.Indian financial services providers seeking to tap the HNI of Indian origin in North America, including banks, mutual funds, global money transfer agents, insurance and brokerage firms.

About Makovsky + Company

Founded in 1979, Makovsky + Company (http://www.makovsky.com) is one of the nation s leading independent global public relations and investor relations consultancies, focused in financial services, professional services, health care, technology, branding and investor relations. The firm attributes its success to its original vision: that the Power of Specialized Thinking is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 27 countries and in 37 U.S. cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Ken Makovsky is a founder.

About Concept Communication India

Founded in 1969, Concept Communication (www.conceptindia.com) is one of India s leading independent creative and reputation management consultancy. With over 500 professionals across 12 offices in India, Concept offers Clients an integrated approach by offering services such as advertising, digital marketing, investor relations, public relations and media asset management. Headquartered in Mumbai, Concept Communication is managed by Vivek Suchanti.

Kevin Waddel is a free lance writer. To get more information about

Public Relations

, PR New York, New York city public relations, Investor relations New York, PR, Public Relations New York, Financial Services Public Relations in New York visit

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