By Raj Kumar Sharma
One of the easiest ways to get traffic to your website is by article marketing. It is not the fastest, but it is easy and cheap. When you are first starting in the internet marketing business, you need things that are easy and cheap.
If you’re anything like I was when I started out, you have already blown your budget trying to get your website built, buying all the books under the sun, and you probably still haven’t had your first sale. When the reality finally sets in that the internet work week is a pipe dream, you don’t have any money left to drive traffic to your website.
It is a given, that PPC will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.
Now, just about anyone with moderate English skills and minimal writing ability can write articles and publish them on the various article directories. And if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites within hours of being published.
But just exactly what needs to be done to have these articles point back to your website? Most experts will tell you that you need to have the all important keywords in your article point back to you website. Well, if you are a newbie, just what is a keyword, and how is it used to point traffic to your website.
And then the expert will tell you that you need to use the long tail keyword and throw in latent semantic indexing. Then the expert tells you that you need to pay attention to back links, reciprocal links and the next thing you know, you will probably need a witch doctor and a human sacrifice are two. At least, that is what it felt like when I first tried to break into internet marketing.
This didn’t include building a website, learning html, php, css, or the whole alphabet of website jargon, it is no wonder that most people throw up their hands and quit. If you try to take in everything that you need in order to start an online business, you can quickly get overwhelmed.
There are some assumptions that we will make in this report:
Before we get started, there are a few basic things that you need to understand in order to implement article marketing.
LSI (Latent Semantic Indexing)
One of the primary uses for the internet is searching for information. There is a wealth of information online about virtually every topic known to mankind. It doesn’t matter what you are searching for, you can find it online, and the problem lies in finding it.
This is where the search engines come into play. When a person tries to find the information they are searching for, they type in a word or phase that describes the information they are searching for. This is known as a keyword. The search engines try to match the search phrase with the millions of websites that contain the information being searched for.
The final secret to article marketing is to write lots of articles. There are nearly 70 keywords that have over 500 searches a month. Write 20 articles, one for each keyword, and point them towards your website.
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