Sales Training Add Fuel to the Success of Your Business – Know How


Bahadir Yener

According to Forbes magazine, 55% of salespeople lack basic sales skills and providing the best sales training will improve the performance of an individual on average by 20%. Sales department play a major role in the revenue of an organization. So, it is mandatory to train sales personnel effectively to increase the sales of the organization.

Lets start with a few statistics that throw light on why training your sales personnel is important.

– Due to the lack of information retention among sales personnel, 84% of all sales training is lost after 90 days.

– Every dollar invested in sales training returned $29 in incremental revenues.

– US companies spend$20 billion yearly on sales training. (ATD report)

– Only 13% of customers feel understood by salespeople. (Josaine Feigon)

YouTube Preview Image

– 55% of sales reps dont have effective communication skills. (Caliper Group)

– The caliber of the salesperson is the most important factor influencing prospects decisions to buy.

Keeping all these statistical data in mind, lets examine why imparting sales training is important for the development of your organization.

Increased Revenue

In this competitive world, offering the right product to the right customer at an opportune time is essential. This could only be done by a skilled salesperson. Providing the right training to the sales staff improves sales and increases the revenue.

Enhanced Product Knowledge

A key fundamental for sales is, knowing the information of their product as well as those of competitors. A salesperson must be well-versed in the details of the products or services the organization provides. Imparting sales training helps you to pass this information authentically without any ambiguity.

Procedural Compliance

A perfect sales training session includes the basics of sales procedure prospecting, needs identification, providing solutions and closing the sale. The training should make employees aware of the set of norms and inspires them to abide accordingly.

Soft Skills Training

Selling a product involves analytical skills as well as creative skills; hence it is called as both an art and a science. Leadership, communication and team-building training hone persuasive skills of the sales personnel and enable them to explain how their product or service best meets the requirements of the customer.

Business Values and Ethics

If you want your organization to succeed in the long run, you should ensure that the employees should stand by business values. By imparting sales training, you can eliminate the risk of employees compromising on organizational business values and ethics.

Sales trainings play a vital role in increasing the efficiency and productivity of a salesperson, and improve the organizations ROI.

The author of this article is the best trainer and has over 15 years of experience in offering

sales training

to various organizations. In this article, he explains the importance of conducting

sales trainings

for sales personnel. Visit

for more information.

Article Source:}